
Bandai America is banking on old-school nostalgia with the return of the original “Tamagotchi” virtual pet, coming this fall.
The company is working to revitalize the brand by introducing eight brand new colors and eight vintage styles of the classic gadget, which will be rolled out in two generations. This time around, the devices will feature the same original packaging and programming from 1997.
Previously, Bandai America brought “Tamagotchi” pets back to store shelves in 2017, but with a few tweaks that had fans “clamoring for the return of the originals,” according to the company’s marketing director Tara Badie. “We have decided to bring back the original Tamagotchi with some new additions that will keep the classic look and feel of the original game, but with new colors that will bring the device to life like never before.”
Generation One devices will feature a special character game that requires players to guess their Tamagotchi’s next move. Their shells will include Purple with Pink, Translucent Blue, Rainbow, Striped Tiger, Pink with Yellow, White with Black, Red Glitter, and Mermaid colorways.
Popular on Variety
Generation Two devices will feature a number guessing game where the goal is to successfully guess whether the next digit is higher or lower than the previous one. These shells will include White and Pink, Black and Silver, Green Glitter, Colorful Leopard, Blue with Silver, Yellow with Blue, Galaxy, and White with Colorful Characters colorways.
The new “Tamagotchi” products will retail for $19.99 apiece and will be available for pre-order on Sep. 30, 2018.
Read More About:
Jump to CommentsMore from Variety

Australia Proposing to Ban Children From Social Media, Joins Wave of Asian Government Crackdowns on Platforms

How Celebrity Reps Are Fighting the Flood of Unauthorized AI Content

Meta Announces Ban on Russian State Media, Citing Deceptive Influence Operations

Annapurna-Remedy Deal Is Smart Solution to Gaming’s Funding Woes
Most Popular
Luke Bryan Reacts to Beyoncé’s CMA Awards Snub: ‘If You’re Gonna Make Country Albums, Come Into Our World and Be Country With…

Donald Glover Cancels 2024 Childish Gambino Tour Dates After Hospitalization: ‘I Have Surgery Scheduled and Need Time Out to Heal’

‘Joker 2’ Ending: Was That a ‘Dark Knight’ Connection? Explaining What’s Next for Joaquin Phoenix’s Joker

‘Love Is Blind' Creator Reveals Why They Didn’t Follow Leo and Brittany After Pods, if They'll Be at Reunion (EXCLUSIVE)

Rosie O'Donnell on Becoming a 'Big Sister' to the Menendez Brothers, Believes They Could Be Released From Prison in the ‘Next 30 Days’

‘That ’90s Show’ Canceled After Two Seasons on Netflix, Kurtwood Smith Says: ‘We Will Shop the Show’

Coldplay’s Chris Martin Says Playing With Michael J. Fox at Glastonbury Was ‘So Trippy’: ‘Like Being 7 and Being in Heaven…

Why Critically Panned ‘Joker 2’ Could Still Be in the Awards Race for Lady Gaga and Joaquin Phoenix

Dakota Fanning Got Asked ‘Super-Inappropriate Questions’ as a Child Actor Like ‘How Could You Have Any Friends?’ and Can ‘You Avoid Being a Tabloid…

Charli XCX Reveals Features for ‘Brat’ Remix Album Include Ariana Grande, Julian Casablancas, Tinashe and More

Must Read
- Film
COVER | Sebastian Stan Tells All: Becoming Donald Trump and Starring in 2024’s Most Controversial Movie
By Andrew Wallenstein 2 weeks
- TV
Menendez Family Slams Netflix’s ‘Monsters’ as ‘Grotesque’ and ‘Riddled With Mistruths’: ‘The Character Assassination of Erik and Lyke Is Repulsive…

- TV
‘Yellowstone’ Season 5 Part 2 to Air on CBS After Paramount Network Debut

- TV
50 Cent Sets Diddy Abuse Allegations Docuseries at Netflix: ‘It’s a Complex Narrative Spanning Decades’ (EXCLUSIVE)

- Shopping
‘Deadpool & Wolverine’ Sets Digital and Blu-ray/DVD Release Dates

Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9nfXKEjqCYpqGenHyvsdasZpuZnpmuqnnBq6Cnn6Nir6KvymaapZmjqLakedOapJqfn6mwqbWMamlpamlogXmBmGg%3D